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What Stores Use Facial Recognition: The Retail Surveillance Landscape

"The integration of biometric technology in the retail sector has evolved from a niche security measure into a pervasive tool for loss prevention, customer analytics, and personalized marketing. As retailers struggle with rising shrink rates—the financial losses attributed to theft, administrative errors, and vendor fraud—many have turned to facial recognition systems (FRS) to monitor activity on the sales floor. These systems analyze facial features to match them against databases of known offenders, employees, or, in some cases, loyal customers. While the primary driver for this technology remains physical security, the operational shift tow..."

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