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Marvel Entertainment Twitter Strategy: Inside the High-Stakes Shift to the 'Mutant Era' Roadmap
"Today, September 13, 2026, Marvel Entertainment’s official Twitter (X) presence underwent a seismic shift, transitioning its central digital hub into a real-time "living archive" for the newly announced Phase 7: The Mutant Era. This strategic pivot follows a 48-hour period of "digital silence" that successfully manufactured a 400% spike in brand mentions, culminating in the first official casting confirmation for the MCU’s X-Men reboot. Feature Data Point / Update (Sept 2026) Impact Level Primary Keyword Marvel Entertainment Twitter High (Trending Worldwide) Engagement Peak 1.2M Posts/Hour (09:15 EST) Record-Breaking New Entity Tags #MCUPhase..."
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